Strategic Marketing Solutions for Business Owners
Based in Paris, France and Vancouver, British Columbia (xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.
WELCOME
I bridge the gap between big-picture business strategy and striking visual execution.
My journey started at Parsons School of Design, split between the fast-paced creative hubs of Paris and New York City, where I study Strategic Design and Management. This global background taught me that exceptional design isn't just about aesthetics—it’s a powerful business lever. Having worked on numerous projects and rigorous case studies, I’ve refined a knack for diagnosing business challenges and engineering design-driven solutions that measurably optimize operations and growth.
Now, I’m bringing that global, strategic lens to Vancouver to help independent brands stand out, scale up, and connect authentically with their audience.
What I Do
I don’t just build websites; I craft cohesive digital ecosystems. By blending technical development with high-level art direction, I provide a comprehensive suite of services designed to elevate your brand from every angle:
Website Development: Building sleek, responsive, and intuitive websites tailored to your business goals and designed to convert.
Marketing Strategy: Designing data-backed, actionable roadmaps to help your business grow intentionally and sustainably.
Art Direction & Campaign Photography: Capturing your brand’s unique narrative through high-end visual storytelling and curated imagery for your marketing campaigns.
Social Media & Presence Building: Crafting a distinct digital footprint for Vancouver indies, establishing an online voice that commands attention and builds community.
PHILOSOPHY
Great brands aren't born from templates. They are built at the intersection of rigorous business logic and bold creative expression.
Independent brands are the heartbeat of Vancouver — the bakeries, boutiques, studios, and service providers that give this city its character. But in a world where your digital presence is often the first impression you make, showing up online without a clear strategy means blending into the noise instead of rising above it.
That's where I come in.
I work closely with small business owners — especially those who are either just starting out or who have been operating without a defined online presence or cohesive marketing direction. Whether you have never had a website, are posting inconsistently on social media with no clear message, or simply feel like your digital identity doesn't reflect the quality of what you actually offer — I am here for exactly that moment.
Together, we slow down and build something intentional. That means understanding your business from the inside out — your values, your customers, your goals — before a single logo is designed or a caption is written. Because the strongest brands are not just visually compelling; they are strategically grounded.
Combining global design insights with deep local market knowledge, I help Vancouver's independent businesses step into the digital space with clarity, confidence, and a presence that actually converts. No guesswork. No generic playbooks. Just a sharp, cohesive strategy built specifically around you.
Let's build something unforgettable.
A Parsons School of Design education gave me the frameworks — working closely with businesses is where I put them into practice. Design, to me, has never just been about how something looks. It's about how it functions, what it communicates, and what it builds over time. Trained in Strategic Design and Management, I work with businesses that are ready to think more intentionally about who they are and where they're going — and need a creative partner who can hold both the vision and the detail at once.